Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence Shimp (Moore School of Business)

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Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence Shimp (Moore School of Business)

Terence Shimp (Moore School of Business)

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Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence Shimp (Moore School of Business)

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Language

English

ISBN

9781337282659

Number of pages

635

Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence Shimp (Moore School of Business) - Terence Shimp (Moore School of Business)