The Subtle Art of Not Giving a F*ck

“But our attention is limited. There’s no way we can process the tidal waves of information flowing past us constantly. Therefore, the only zeroes and ones that break through and catch our attention are the truly exceptional pieces of information (…) This flood of extreme information has conditioned us to believe that exceptionalism is the new normal (…) the deluge of exceptional information drives us to feel pretty damn insecure and desperate.”

“There’s a certain comfort that comes with knowing how you fit in the world. Anything that shakes up that comfort – even if it could potentially make your life better- is inherently scary.”