Brand Success - How the World’s Top 100 Brands Thrive and Survive

Writer

Matt Haig

Language

English

ISBN

9780749462871

Number of pages

304

Publisher

Category
Non-Fiction Books
Point : 0
Brand Success - How the World’s Top 100 Brands Thrive and Survive
Add this book to your library

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

Be the first to comment on this book.

Author’s Other Books

The Midnight Library

The Midnight Library

Nikolai Nikolai Gogol
0
Reasons to Stay Alive

Reasons to Stay Alive

Nikolai Nikolai Gogol
0
Reasons to Stay Alive by Matt Haig

Reasons to Stay Alive by Matt Haig

Nikolai Nikolai Gogol
0
Reasons to Stay Alive by Matt Haig

Reasons to Stay Alive by Matt Haig

Nikolai Nikolai Gogol
0
How to Stop Time

How to Stop Time

Nikolai Nikolai Gogol
0
Brand Success - How the World’s Top 100 Brands Thrive and Survive

Brand Success - How the World’s Top 100 Brands Thrive and Survive

Nikolai Nikolai Gogol
0