Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Adam Morgan

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

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Writer

Adam Morgan

Language

English

ISBN

9780470238271

Number of pages

368

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan - Adam Morgan