The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer

Jean-Noel Kapferer

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer

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Language

English

ISBN

9780749464912

Number of pages

408

Publisher

Kogan Page Ltd

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer - Jean-Noel Kapferer