Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them by Michael J. Silverstein

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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them by Michael J. Silverstein

Michael J. Silverstein

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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them by Michael J. Silverstein

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Language

English

ISBN

9781591840701

Number of pages

320

Publisher

Penguin Putnam Inc

Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them by Michael J. Silverstein - Michael J. Silverstein