Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle

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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle

Peter Doyle

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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle

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Writer

Peter Doyle

Language

English

ISBN

9780471877271

Number of pages

350

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle - Peter Doyle