Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper

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Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper

Robert Cooper

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Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper

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Writer

Robert Cooper

Language

English

ISBN

9780465093328

Number of pages

448

Publisher

Basic Books

Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper - Robert Cooper